Data Science & Analytics

Data analytics for professional development.

Data Completeness: Definition, Testing, & Quality Assurance

(Updated) Not all data is good quality, and a common driver of poor quality is a lack of data completeness. Completeness is one of 10 standards for data quality: Accessibility, Accuracy, Comparability, Consistency, Credibility, Relevance, Timeliness, Uniqueness, Reasonableness, and Completeness In a sentence, data completeness is the percent of all required data currently available in […]

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What is Market Intelligence Data? 4 Easy Examples & Sources

The most successful companies today leverage data to optimize customer experiences. While understanding one’s customers is key, small and medium-size businesses earn a strong competitive edge when they use data to understand market conditions and competitors. In a sentence, market intelligence data consists of tabular details addressing a market’s customers, competitors, suppliers, and macroeconomics, using

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data analysis types, methods, and techniques tree diagram

Data Analysis: Types, Methods & Techniques (a Complete List)

(Updated Version) While the term sounds intimidating, “data analysis” is nothing more than making sense of information in a table. It consists of filtering, sorting, grouping, and manipulating data tables with basic algebra and statistics. In fact, you don’t need experience to understand the basics. You have already worked with data extensively in your life,

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business analyst vs data analyst

Business Analyst vs Data Analyst: what’s the difference?

In a word, the difference is scope. Business analysts (BAs) collect requirements to improve individual work flows or launch single products, whereas data analysts extract insights from data to understand process efficiency, market potential, customer behavior, financial performance, and more for an entire department. While BAs may use descriptive and diagnostic data analysis to validate

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man teaching how to be come a business analyst

What is a business analyst? (3 Types You Didn’t Know About)

A few Google searches show that there’s significant misunderstanding of the business analyst (BA) role. Some claim BAs work on internal processes (such as a supply chain), while others claim BAs are translators between business needs and technical ability (usually in product development). This split lets wonder what a business analyst really is — what

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man performing data analysts

How to Become a Data Analyst in 7 Steps (With or Without a Degree)

Fifteen years ago, most companies didn’t hire data analysts, and only a small number of universities offered degrees programs for it. But in the past decade, the data analyst position has grown in popularity, with advances in programming languages and educational programs available each year. On the other hand, many high caliber data analysts don’t

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